The Case of Missing Eidiya | Emirates NBD
The UAE is set to be the most innovative country in the world and the banking sector has played a key role in unlocking new possibilities in reaching this goal. Today 74% of UAE consumers have adopted online baking as their bank of choice with ENBD fronting the change. But there is a small vital part of the population that continues to sit in the fence when it comes to digital banking, and still believes that cash is king. The Emirati community.
